ECHO Zhang
Creative Marketer/ Visualization/ Tech-savvy
Lastest Projects
Project | 01
Project | 01 JBL Live Series Headphones Marketing Campaign
Designed and executed a dynamic marketing campaign for JBL Live headphones targeting 18-34-year-olds. Emphasized immersive audio, noise-cancellation, and wireless freedom through engaging ads, social media interaction (#SoundOasis, #FreestyleJBL), experiential pop-ups, and an interactive web game. The strategy enhanced brand engagement, spotlighted product features, and boosted sales by connecting with the lifestyle and values of young, adventurous consumers.
Project | 02
Project | 02 Blackwing Pearl Pencil Marketing Campaign
Launched an innovative marketing initiative for Blackwing Pearl pencils, aiming to captivate a younger, artistically-inclined demographic and B2B sectors emphasizing creativity-focused businesses. The campaign introduced "Unveil Your Brand's Artistic Side," leveraging custom pencils to resonate with companies' unique cultures, and "The Blackwing Beacon," a public art installation enhancing brand presence in key art districts. Through collaborative artist designs, social media engagement (#CaptureTheBeacon), and interactive creative spaces, the campaign highlighted Blackwing's commitment to quality, mindfulness, and artistic community support, significantly boosting brand visibility and engagement.
Project | 03
Project | 03 Kyoto Explorer App UI/UX Design
The Kyoto Explorer App, a UI/UX design initiative for a travel guide app that transforms the Kyoto visit experience. Targeted at tourists and local explorers, the app features a secure sign-up and login, personalized recommendations for attractions, dining, and accommodations, and robust social functionalities allowing users to post experiences, make connections, and engage with the community through likes, comments, and shares. The map feature enhances usability by enabling searches for specific locations or nearby discoveries. Design processes included user-centered research, iterative prototyping, and creating an intuitive interface with a serene aesthetic inspired by Kyoto’s rich culture. This project not only elevated user engagement but also demonstrated cutting-edge design principles in mobile app development, making it a prime example of innovation in travel technology.
Project | 05
Project | 05 Disney Dreamlight Valley Marketing Campaign
A fun and vibrant marketing campaign for the game "Disney Dreamlight Valley," aiming at 17-30-year-olds who are game console owners and Disney fans. The campaign's centerpiece was the "Guess the Character by the Outfit Contest," encouraging players to dress up as Disney characters in-game, with creativity rewarded by substantial prizes, including a $5000 cash prize and Disney+ subscriptions. Utilizing press releases, blogs, and influencer partnerships, the campaign sought to blend traditional and digital marketing tools to maximize reach and engagement. The primary goal was to achieve over 15 million downloads within the first year, leveraging nostalgia and modern gaming culture to captivate both young gamers and old friends of Disney.
Project | 06-1 Godiva Brand Profile Report
Developed an in-depth profile and strategy report for Godiva Chocolatier, emphasizing its heritage as a premier luxury chocolate brand. The report examined Godiva's multifaceted approach to market dominance, including its omnichannel retail strategy, targeted persona engagement, and competitive standing in the luxury segment, demonstrating how it merges time-honored Belgian chocolate-making traditions with forward-thinking market strategies to sustain its worldwide acclaim.
Project | 06-1
Project | 04-2 Godiva Brand Innovations: Chocolate Blindbox & Durex Collaboration
Created a innovative campaigns for Godiva’s Signature Mini Bar to attract a younger demographic. Strategies included the "Chocolate Blindbox," offering a unique tasting adventure, and a bold collaboration with Durex, merging premium chocolate indulgence with a commitment to pleasure and well-being. These strategies highlight Godiva's adaptability and forward-thinking approach to engaging younger demographics and expanding its brand narrative beyond traditional luxury.
Project | 06-2
Project | 07
Project | 07 Ice Spice Brand Enhancement Strategy
Developed a multifaceted strategy to augment Ice Spice's digital footprint, highlighting our use of advanced data analytics tools such as Google Trends, Communalytic, Meltwater, and Social Searcher. Through detailed sentiment analysis, search interest comparisons, and network analyses, crafted targeted recommendations to bolster Ice Spice's online sentiment and concert awareness. The insights derived from these tools informed the "Video Content Strategy" and "Social Media Engagement" approaches, guiding our efforts to enhance fan interaction across Instagram, Twitter, YouTube, and TikTok. A "Merchandising Campaign" leveraging time-sensitive offers and social media integration further aimed to solidify Ice Spice's brand amongst the Gen Z demographic, showcasing a data-driven pathway to elevate her market presence.
Project | 08
Project | 08 MLucre AI-Based Venture: Business Strategy and Market Entry Plan
Developed and detailed a strategic business and market entry plan for AI-based venture, MLucre, targeting transformative impacts on the AIaaS market for small to medium businesses. Utilizing advanced data analytics tools, including Google Trends and Meltwater, conducted thorough market analysis and sentiment evaluation. The strategy introduces cutting-edge AI product offerings, competitive pricing frameworks, and targeted marketing strategies aimed at achieving significant revenue acceleration. This plan showcases my proficiency in market analysis, strategic development, and the application of AI technologies, marking MLucre as my innovative venture dedicated to equipping the SMB sector with tailored AI solutions.
Project | 09
Project | 09 Tactopus Takoyaki Marketing Blueprint
Crafted a in-depth strategic marketing approach for Tactopus Takoyaki, employing a blend of digital marketing techniques and direct marketing to captivate the university demographic. Leveraged analytics and SEO strategies to enhance online presence, coupled with a strategic deployment of print media within campus confines for broader reach. Innovated with a direct-to-classroom delivery model, addressing student needs for convenience. Rooted in deep market analysis and consumer insights, this strategy aimed to establish Tactopus as a campus culinary favorite
Project | 10
Project | 10 CarPooltoSchool Research Project
Constructed a sample marketing research outline for CarPooltoSchool, aimed at examining parental perspectives on post-COVID-19 school transportation. Through a strategic blend of online surveys and sample interviews, both qualitative and quantitative insights were gathered.
