ECHO Zhang
Creative Marketer/ Visualization/ Tech-savvy
Education
Master of Science, Media Science, 01/2024
Boston University - Boston, MA
• Global Scholars Award Recipient
• 3.8 GPA
Bachelor of Arts, Marketing, 06/2020
University of Washington - Seattle, WA
Work Experience
Influencer Talent Manager,
05/2020 - 05/2021
Tiktok Influencer, Seattle, WA
Creative Marketing Assistant, 08/2019 - 05/2020
Remmie Health, Seattle, WA
Market Research Intern, 12/2016 - 12/2017
JM International LLC, Seattle, WA
• Monitored and analyzed TikTok account metrics, including follower growth, video views, and engagement rates, leveraging data-driven insights to enhance content strategy and posting schedules for influencers
• Negotiated collaborations for increased brand exposure. Produced engaging TikTok content that communicated brand value
• Orchestrated high-impact follower growth campaign, achieved 92% growth, exceeding 1M followers in 6 months.
• Designed promotional material for events and paid-ads, including brochures, posters, and videos
• Effectively articulated service offerings, highlighting unique value points, and showcased exceptional results achieved, leading to increased customer acquisition and retention rates
• Analyzed and identified challenges in marketing campaigns, proposing innovative solutions that improved overall performance and ROI
• Successfully executed promotional campaign that contributed a 25% boost in paid advertisement click-through rates
• Assisted in market research projects by gathering relevant industry data and competitor information
• Conducted data entry and performed basic data analysis using SPSS
Skills
• Data Analytics: Google Analytics, SPSS, Netlytic Analysis, Communalytic
• Paid Ads: Paid Socials (TikTok, Facebook, YouTube, Instagram) Paid Search(Google AdWords)
• Social Media Management: Loomly, SocialPilot
• Program & Tools: HTML/CSS, JavaScript, Figma, Adobe Creative Suite(Photoshop, Illustrator, Premiere, Indesign, XD), WIX, Wordpress